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We're experts in the trends that keep your business growing.

Chief Conversation Officer

Starting the Conversation – The Upper Diamond Blog

The conversation is the most important tool in your belt, whether you are sharing your brand story or developing your internal company capabilities. We think that your brand story and your mission statement should operate like twin beacons calling your customers to action and your team to their highest standards.

Chief Conversation Officer

Starting the Conversation – The Upper Diamond Blog

The conversation is the most important tool in your belt, whether you are sharing your brand story or developing your internal company capabilities. We think that your brand story and your mission statement should operate like twin beacons calling your customers to action and your team to their highest standards.

Nike takes a knee

September 10, 2018

Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]

The IHOb Saga Comes to an End

August 8, 2018

I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]

Comic-Con Brings It’s Content ‘A’ Game… Or Does It?

July 30, 2018

Exclusive footage previews, pop-up activations, gender inclusive branding announcements, cool food marketing setups, an abundance of fan favorite TV and film celebs and a highly talked about [...]

IHOP is Back, With Some Backlash

July 11, 2018

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

1 2 3 4 5 6

page 1 of 6

About Upper Diamond

We pair insightful business thinking with solid experience in video, design, marketing and interactive media.

Great brands have stories to tell and the more deeply they connect to them the more authentic they become. In this demanding world of overwhelming media and communication opportunities, finding and sharing your authentic identity, your meaningful product differentiators, or your distinctive company culture is the difference between being heard and being ignored.

Good stories connect you with your audience, illustrate brand value and fuel the best conversations.

For the past 17 years we have worked with top business gurus such as Ken Blanchard, Tom Peters, David Allen and FranklinCovey, helping them engage their audiences more meaningfully.

We've made custom programs to help Fortune 500 companies to connect with employees in developmental conversations as they go through upheaval or rollout a new retention program.

By David Spitzer

In Branding & Identity, Marketing & Advertising, Marketing Strategy

Posted September 10, 2018

Nike takes a knee

Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]

By David Spitzer

In Branding & Identity, Hospitality, Marketing & Advertising, Marketing Strategy, Social Media

Posted August 8, 2018

The IHOb Saga Comes to an End

By David Spitzer

In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media

Posted July 30, 2018

Comic-Con Brings It’s Content ‘A’ Game… Or Does It?

Exclusive footage previews, pop-up activations, gender inclusive branding announcements, cool food marketing setups, an abundance of fan favorite TV and film celebs and a highly talked about [...]

By David Spitzer

In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media

Posted July 11, 2018

IHOP is Back, With Some Backlash

1 2 3 4 5 6

page 1 of 6

About Upper Diamond

We pair insightful business thinking with solid experience in video, design, marketing and interactive media.

Good stories connect you with your audience, illustrate brand value and fuel the best conversations.

For the past 17 years we have worked with top business gurus such as Ken Blanchard, Tom Peters, David Allen and FranklinCovey, helping them engage their audiences more meaningfully.

We've made custom programs to help Fortune 500 companies to connect with employees in developmental conversations as they go through upheaval or rollout a new retention program.

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