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Monthly Archive for: "February, 2018"
 Have WE outgrown Valentine’s Day?
0
By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted February 14, 2018

Have WE outgrown Valentine’s Day?

Millennials, the biggest age cohort since the rise and fall of Baby-Boomers, are the center of the marketing world and they are a terrible match with traditional Valentine’s Day marketing. As [...]

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 Massive Exposure or Minimal Impact?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted February 7, 2018

Massive Exposure or Minimal Impact?

Who says that Super Bowl commercials aren’t an influential and powerful piece of our cultural storytelling? Most of us watched Sunday’s historic game as The Philadelphia Eagles out played The [...]

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 Will a Brand + non-profit ad win top honors this Super Bowl?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted February 2, 2018

Will a Brand + non-profit ad win top honors this Super Bowl?

As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]

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