For Brands, Silence isn’t the Safe Choice
Along with the media and opinionated friends across social, some of our biggest brands are now jumping into political conversations. It would seem as though Politics is no longer just a [...]
When To Risk Your Brand for a Cause?
For 85 years the Lacoste crocodile has been one of the world’s most iconic logos and this week, in a pretty gutsy move, they changed their logo. Not permanently, but to make a point and as a [...]
