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Monthly Archive for: "July, 2018"
 Comic-Con Brings It’s Content ‘A’ Game… Or Does It?
0
By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted July 30, 2018

Comic-Con Brings It’s Content ‘A’ Game… Or Does It?

Exclusive footage previews, pop-up activations, gender inclusive branding announcements, cool food marketing setups, an abundance of fan favorite TV and film celebs and a highly talked about [...]

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 IHOP is Back, With Some Backlash
0
By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted July 11, 2018

IHOP is Back, With Some Backlash

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

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