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Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]

I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]

Exclusive footage previews, pop-up activations, gender inclusive branding announcements, cool food marketing setups, an abundance of fan favorite TV and film celebs and a highly talked about [...]

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

For decades we’ve known of IHOP as the “International House of Pancakes”, that is until last week when they changed things on us overnight. IHOP flipped it’s P and turned it into a b and everyone [...]

Along with the media and opinionated friends across social, some of our biggest brands are now jumping into political conversations. It would seem as though Politics is no longer just a [...]

For 85 years the Lacoste crocodile has been one of the world’s most iconic logos and this week, in a pretty gutsy move, they changed their logo. Not permanently, but to make a point and as a [...]

Millennials, the biggest age cohort since the rise and fall of Baby-Boomers, are the center of the marketing world and they are a terrible match with traditional Valentine’s Day marketing. As [...]

Who says that Super Bowl commercials aren’t an influential and powerful piece of our cultural storytelling? Most of us watched Sunday’s historic game as The Philadelphia Eagles out played The [...]

As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]