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Tag Archives for: "Cause Marketing"
 “The Meth Problem. It’s us.”
0
By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted November 19, 2019

“The Meth Problem. It’s us.”

When your audience can’t tell if you’re joking or serious regarding a public health crisis…you’ve failed. And in the case of South Dakota, their attempt at timeless, “Got Milk?” simplicity [...]

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 Nike takes a knee
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted September 10, 2018

Nike takes a knee

Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]

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 When To Risk Your Brand for a Cause?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted March 5, 2018

When To Risk Your Brand for a Cause?

For 85 years the Lacoste crocodile has been one of the world’s most iconic logos and this week, in a pretty gutsy move, they changed their logo. Not permanently, but to make a point and as a [...]

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