“The Meth Problem. It’s us.”
When your audience can’t tell if you’re joking or serious regarding a public health crisis…you’ve failed. And in the case of South Dakota, their attempt at timeless, “Got Milk?” simplicity [...]
Nike takes a knee
Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]
When To Risk Your Brand for a Cause?
For 85 years the Lacoste crocodile has been one of the world’s most iconic logos and this week, in a pretty gutsy move, they changed their logo. Not permanently, but to make a point and as a [...]
