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When your audience can’t tell if you’re joking or serious regarding a public health crisis…you’ve failed. And in the case of South Dakota, their attempt at timeless, “Got Milk?” simplicity [...]

The stories, they are changing. We are now seeing more and more companies and filmmakers bringing the spotlight on the experiences of People of Color (POC). It’s a Diversity and Inclusion trend [...]

Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

Along with the media and opinionated friends across social, some of our biggest brands are now jumping into political conversations. It would seem as though Politics is no longer just a [...]

For 85 years the Lacoste crocodile has been one of the world’s most iconic logos and this week, in a pretty gutsy move, they changed their logo. Not permanently, but to make a point and as a [...]

Millennials, the biggest age cohort since the rise and fall of Baby-Boomers, are the center of the marketing world and they are a terrible match with traditional Valentine’s Day marketing. As [...]

Who says that Super Bowl commercials aren’t an influential and powerful piece of our cultural storytelling? Most of us watched Sunday’s historic game as The Philadelphia Eagles out played The [...]

As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]

Adapting to search engine optimization (SEO) trends in 2018 is crucial to boosting your web traffic and growing your business in 2018. You want to stay on top of Search Engine Results Pages [...]