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Tag Archives for: "Publicity"
 The IHOb Saga Comes to an End
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By David Spitzer
In Branding & Identity, Hospitality, Marketing & Advertising, Marketing Strategy, Social Media
Posted August 8, 2018

The IHOb Saga Comes to an End

I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]

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 IHOP is Back, With Some Backlash
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted July 11, 2018

IHOP is Back, With Some Backlash

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

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 The King of all Burgers or as Flat as a Pancake?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted June 14, 2018

The King of all Burgers or as Flat as a Pancake?

For decades we’ve known of IHOP as the “International House of Pancakes”, that is until last week when they changed things on us overnight. IHOP flipped it’s P and turned it into a b and everyone [...]

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