“The Meth Problem. It’s us.”
When your audience can’t tell if you’re joking or serious regarding a public health crisis…you’ve failed. And in the case of South Dakota, their attempt at timeless, “Got Milk?” simplicity [...]
In Branding & Identity, Diversity and Inclusion, Marketing & Advertising, Marketing Strategy, Social Media
Posted It’s About DAMN Time!
The stories, they are changing. We are now seeing more and more companies and filmmakers bringing the spotlight on the experiences of People of Color (POC). It’s a Diversity and Inclusion trend [...]
Nike takes a knee
Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]
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The IHOb Saga Comes to an End
I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]
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IHOP is Back, With Some Backlash
It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]
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Will a Brand + non-profit ad win top honors this Super Bowl?
As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]
I love you Taylor Swift but silence when Nazis + KKK fans meme your image breaks my heart… and it’s bad for your brand (and fans)
Taylor – it has been a long relationship so I feel I can call you by your first name, and I want you to know I don’t care who you vote for. If you don’t want to tell me then that is one [...]
