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Is Nike cynically courting controversy in their latest ad campaign featuring former NFL quarterback, Colin Kaepernick or is this a core value of the brand and company? What may seem like a huge [...]

I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]

Taylor – it has been a long relationship so I feel I can call you by your first name, and I want you to know I don’t care who you vote for. If you don’t want to tell me then that is one [...]