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The IHOb Saga Comes to an End
I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]
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IHOP is Back, With Some Backlash
It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]
For Brands, Silence isn’t the Safe Choice
Along with the media and opinionated friends across social, some of our biggest brands are now jumping into political conversations. It would seem as though Politics is no longer just a [...]
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Will a Brand + non-profit ad win top honors this Super Bowl?
As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]
Respected VC firm risks controversy to win fans and increase deal flow
Charles River Ventures (CRV) confidently posted “F*ck Trump” on their home page on August 24th in a move designed to show their support for entrepreneurial immigrants while [...]
Right Dress, Left Shark: 5 Keys to Social Media Engagement
A lot of marketing firms/agencies trumpet the type of social media engagement they can create for their clients through So-Lo-Mo (social, local, mobile) but perhaps they should include the drama [...]
