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I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

For decades we’ve known of IHOP as the “International House of Pancakes”, that is until last week when they changed things on us overnight. IHOP flipped it’s P and turned it into a b and everyone [...]

Millennials, the biggest age cohort since the rise and fall of Baby-Boomers, are the center of the marketing world and they are a terrible match with traditional Valentine’s Day marketing. As [...]

Who says that Super Bowl commercials aren’t an influential and powerful piece of our cultural storytelling? Most of us watched Sunday’s historic game as The Philadelphia Eagles out played The [...]

As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]

Adapting to search engine optimization (SEO) trends in 2018 is crucial to boosting your web traffic and growing your business in 2018. You want to stay on top of Search Engine Results Pages [...]

I can’t wait for the John Lewis ad each year, and this year’s is no exception as it delivers on its story and brand promise! You may not have heard about it, but it is a phenomena shared around [...]