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Tag Archives for: "Strategy"
 “The Meth Problem. It’s us.”
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted November 19, 2019

“The Meth Problem. It’s us.”

When your audience can’t tell if you’re joking or serious regarding a public health crisis…you’ve failed. And in the case of South Dakota, their attempt at timeless, “Got Milk?” simplicity [...]

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 It’s About DAMN Time!
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By David Spitzer
In Branding & Identity, Diversity and Inclusion, Marketing & Advertising, Marketing Strategy, Social Media
Posted April 22, 2019

It’s About DAMN Time!

The stories, they are changing. We are now seeing more and more companies and filmmakers bringing the spotlight on the experiences of People of Color (POC). It’s a Diversity and Inclusion trend [...]

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 The IHOb Saga Comes to an End
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By David Spitzer
In Branding & Identity, Hospitality, Marketing & Advertising, Marketing Strategy, Social Media
Posted August 8, 2018

The IHOb Saga Comes to an End

I’m back again with the final chapter of the IHOb saga. By now you know that International House of Pancakes, known better as IHOP, changed it’s name out of the blue to become IHOb. The world [...]

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 IHOP is Back, With Some Backlash
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted July 11, 2018

IHOP is Back, With Some Backlash

It seems the IHOb saga has come to an end, with the company announcing the return of their original moniker, IHOP. Yep, the whole thing was a big publicity stunt. In my first article on #IHOb, I [...]

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 The King of all Burgers or as Flat as a Pancake?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted June 14, 2018

The King of all Burgers or as Flat as a Pancake?

For decades we’ve known of IHOP as the “International House of Pancakes”, that is until last week when they changed things on us overnight. IHOP flipped it’s P and turned it into a b and everyone [...]

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 Have WE outgrown Valentine’s Day?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted February 14, 2018

Have WE outgrown Valentine’s Day?

Millennials, the biggest age cohort since the rise and fall of Baby-Boomers, are the center of the marketing world and they are a terrible match with traditional Valentine’s Day marketing. As [...]

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 Massive Exposure or Minimal Impact?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted February 7, 2018

Massive Exposure or Minimal Impact?

Who says that Super Bowl commercials aren’t an influential and powerful piece of our cultural storytelling? Most of us watched Sunday’s historic game as The Philadelphia Eagles out played The [...]

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 Will a Brand + non-profit ad win top honors this Super Bowl?
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted February 2, 2018

Will a Brand + non-profit ad win top honors this Super Bowl?

As a board member for a national non-profit organization and a sometimes nonprofit marketer, I am encouraged by recent examples of authentically leveraging cause-related issues in effective [...]

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 What are the big SEO trends for 2018?
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By Upper Diamond Contributor
In Branding & Identity, Marketing & Advertising, Marketing Strategy
Posted December 12, 2017

What are the big SEO trends for 2018?

Adapting to search engine optimization (SEO) trends in 2018 is crucial to boosting your web traffic and growing your business in 2018. You want to stay on top of Search Engine Results Pages [...]

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 3 Secrets to Holiday Advert Success
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By David Spitzer
In Branding & Identity, Marketing & Advertising, Marketing Strategy, Social Media
Posted December 6, 2017

3 Secrets to Holiday Advert Success

I can’t wait for the John Lewis ad each year, and this year’s is no exception as it delivers on its story and brand promise! You may not have heard about it, but it is a phenomena shared around [...]

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